Portrait of Omar

Omar is aN AWARD WINNING CREATIVE DIRECTOR SHAPING BRANDS AT THE INTERSECTION OF DESIGN AND HUMAN BEHAVIOUR.

With experience spanning marketing and advertising, telecoms, prop-tech and education, he brings a broad, commercially grounded perspective to complex customer challenges. His work sits at the balance of creativity and strategy, using design not just as an output, but as a tool to influence behaviour, perception and ultimately business performance.

Omar is a D&AD Masterclass mentor and lectures at BA and Masters university level, where he shares practical insight on design thinking to solve problems, brand strategy to launch businesses and creative leadership. Alongside his professional career, he has founded and exited multiple businesses, giving him a strong entrepreneurial lens that informs his approach to rapid brand growth. He also appears regularly on design and leadership podcasts, contributing to wider industry conversations around creativity, advertising, AI and the future of brands.

He is the author of The Human Spark: The Psychology of Design & Brand, a book of work that explores how human insight, emotion and behaviour sit at the core of meaningful brand experiences.

At the heart of Omar’s work is a focus on applying design thinking to conceptual ideas rooted in real human insight. He specialises in creating strategies and communications that not only resonate emotionally, but also drive measurable impact, increasing engagement, strengthening brand connection and ultimately delivering commercial growth.

  • Jeremy King, MD - KC&F

    A safe pair of hands. Omar delivers great quality work quickly. More importantly he is able to sit with clients and extract a quality brief even if the client thinks they don’t know what they want. Good creatives are always an asset. Fast creatives are even better. But taking the client on the creative journey so they understand and enjoy the process is outstanding. Omar does all three.

  • Jack Snelling, Company Owner - Airpets / Valero Ltd

    I have worked with Omar for a number of years on various projects. His work is second to none.

  • Roshan Bappoo - Designer at Virgin Media O2

    Where do I start with Omar, the guy has many qualities a real joy to work with, we talk the same design language (telepathic like) he just gets it, quite refreshing actually which makes the design process smooth and quick especially when everything we work on is needed yesterday. Definitely one of the best creatives I have come across in 28 years of working in the industry. Design wise I don't think there is anything Omar can't do. His relaxed manner makes him approachable, simply a top man!!

  • Joe D’Souza - Project Marketing Manager at Metrikus

    Omar's creativity strengthened our marketing team immensely, as well as offering second-to-none design skills to the whole business. He always brought a fresh perspective and lots of new ideas to the team when we struggled for creativity on a project. As such, Omar helped to take our marketing campaigns from good to great, always with amazing design execution. Couldn't recommend Omar enough!

  • Omer Mahdi - Head of Middle East, Transaction Solutions - Aon

    I’ve worked with Omar on various design projects over the last 5 years - his work is ingenious, original and at times audacious. I’d happily recommend Omar for any branding or graphic design assignment, regardless of your industry.

  • Samantha Legget - Marketing Associate 360 Growth Partners

    Omar has been a delight to work with over the past 12 months. Not only is he a brand and design genius but he is incredibly commercial and personable too! From striking up an immediate rapport when leading workshops, engaging with key stakeholders, to developing a unique positioning and brand identity that will undoubtedly elevate the organisation and give them a competitive advantage in their market place. I look forward to working with Omar on future projects and don’t hesitate to recommend him as I have no doubt he will add significant value to yours.

  • Marissa Notaro - Marketing at Phaidon & CyberSN

    Omar is a creative genius. He just "gets it" so quickly and creates assets that you didn't even think were possible. He goes above and beyond even pulling over on the side of the road to make sure you hit your campaign deadline! His designs make a statement and he knows how to build a brand that builds awareness, recognition, and credibility. I always trust that when I give a project to Omar he will deliver tenfold.