Rouge one has landed

Star Wars

As a Senior Designer on this project, I was involved in the initial proposed concepts, visual implementation of the airport wide takeover, preparing artwork for both print and digital touch points throughout Gatwick Airport

The brief: Transport millions of passengers to a galaxy far, far away. 

Feref and Disney launched a six-week-long experiential activation to bring the experience of Rogue One: A Star Wars Story to Gatwick and World Duty Free customers – ahead of the Dec 2018 release. 

Targeting the passenger at every touch point on their journey – from car park to departure lounge the experience was an example of global brand end-to-end marketing. 

5.3 million passengers passed through the airport during the launch