The Human Spark

Sale Price: £0.00 Original Price: £120.00

The Psychology of Design & Brand-Building

Logos don’t make people care.
Sparks do.

This guide shows you how to create those sparks — the stories, rituals, and moments of trust that turn brands into belonging.

57 pages, 8 chapters and 15 years of industry experience.

Inside, you’ll find:

  • Why sparks matter more than moments

  • How stories outlive facts

  • The role of trust, culture, and rituals in shaping brands

  • Why AI doesn’t give a shit about you

The Psychology of Design & Brand-Building

Logos don’t make people care.
Sparks do.

This guide shows you how to create those sparks — the stories, rituals, and moments of trust that turn brands into belonging.

57 pages, 8 chapters and 15 years of industry experience.

Inside, you’ll find:

  • Why sparks matter more than moments

  • How stories outlive facts

  • The role of trust, culture, and rituals in shaping brands

  • Why AI doesn’t give a shit about you