NAMASTAY AT HOME

VIRGIN MEDIA

The breif: Give Virgin Media Business a strong, authoritative voice on flexible working and the future of work in general, positioning us as a leading brand on this topic.

‘Namastay at home’ is just one of three activations for Virgin Media’s ‘New Everyday’ campaign. Myself and copywriter worked closely to generate strategic concepts that engage with existing and new customers. We designed a user journey that urged organisations across the UK to revolutionise their everyday. We want to educate business on how to adapt, survive and thrive, not just now but in the world beyond Covid-19. 

The humble exercise mat has become one of the unwitting icons of lockdown life for many. The mat is a safe place, to sit, gather your thoughts, reflect and provides the user with an opportunity to digitally access campaign content, which includes bespoke videos on how to de-stress, energise and focus.