A cure for game rage

Western Digital

WD are famous for external hard drives although on this occasion, they wanted to help push the sale of their internal SSD drives. With a focus to gamers as their core audience, I positioned this product as ‘the upgrade gamers needed to survive’. Using the WD-SSD product labelling, I visualised this onto bottles and drinks packaging, creating a visual language understood by the gaming market as potions or energy boosts, reinforcing the user group and the need of this product to survive. These generated an 83% click through rates and of those, 41% went to sale.