SAFECALL.
TO BE SEEN,
TO BE HEARD
Safecall are a whistleblowing brand based in the north of the UK. They wanted to understand their brand purpose. They wanted their staffs input and involvement in telling their story. They essentially wanted a re-brand with a clear strategic direction. The business had also been acquired and wanted to align closer to the values of Law Debenture. I ran a 3 day workshop on site to determine their story and create their new brand.
Impact & Approach
Worked closely with stakeholders to navigate a sensitive subject, building trust and alignment throughout the process while maintaining a clear creative direction. Insight into the emotional and practical barriers users face when speaking up informed a structured approach, resulting in communications that reduced friction and increased clarity. The work influenced how the organisation positions itself around trust, transparency and support, embedding a more human and accessible tone across the brand. The outcome was a digital-first experience focused on simplicity and reassurance, ensuring the service felt approachable to those who need it most.
