RIFFLE.
SEAMLESS STREAMING
Riffle is a tool that gives musicians and creators the power to livestream and broadcast across multiple platforms within a matter of clicks.
I was brought onto the project by the founder to help steer an existing business idea onto the right track. In the first few weeks, we re-branded the concept and changed the business proposition to accommodate a wider consumer audience. I built a full set of brand guidelines, and generated a marketing strategy alongside competitor research, business model and product design which included mobile & web applications.
Riffle solves issues inherent of traditional live streaming platforms targeting a currently dissatisfied group. We give creators better tools to make money faster and simpler, all whilst supporting users in reaching the largest audience possible. It gives creators a tool to make money faster and simpler, all whilst supporting each and every user in reaching the largest audience possible.
Impact & Approach
Collaborated with product and technical teams to bring a new platform concept to life, ensuring alignment between design intent and technical feasibility. A user-led approach focused on how audiences discover and engage with content, simplifying interactions and reducing friction across the experience. Design contributed to defining the product’s position within a competitive streaming landscape, creating a clear point of difference through both experience and brand. The outcome was a streamlined, app-first product that feels intuitive, fast and engaging, built for modern digital consumption.
