VIRGIN MEDIA O2.
ACHIEVE LESS

A sustainability campaign that asks: ‘What if more isn’t always the answer?’.

Virgin Media O2 has always communicated the idea of how technology can allow businesses to Achieve More. So presenting a concept that was all about ‘Achieve Less’ was a real huh? moment for our customers.

This campaign grabbed our audience’s attention with a bold and unexpected statement before flipping things round and showing them the very real ways we can boost their sustainability efforts by doing less rather than more.

The campaign achieved:

• 52.8million total impressions

• 19.3 million reach

• 1358% vs target 350 total leads

• 277k clicks from digital media