VIRGIN MEDIA.
Find your flow

The breif: To create a brand activation campaign around ‘Your New Everyday’ following changes to the UK workforce brought on by Covid-19.

The idea: On 21st June 2021, lockdown came to an end. We’ve seen a divided opinion on what that means for UK workers.​ High-profile brands like Spotify have made it clear that the work-from-home revolution will become the ‘work-from-anywhere’ permanent policy. ​But others have insisted it’s just a temporary fix.​ Virgin Media have a chance to be at the centre of that conversation. 

The plan: To produce a brand campaign to be launched across Virgin Media’s social channels along side a quiz for employees, highlighting the key working styles of the future UK workforce. Ultimately directing people towards Virgin Media’s Business products where we sell a fully connected solution and employees will remain connected, protected and empowered what ever their working preference.