VIRGIN MEDIA.
Find your flow
The breif: To create a brand activation campaign around ‘Your New Everyday’ following changes to the UK workforce brought on by Covid-19.
The idea: On 21st June 2021, lockdown came to an end. We’ve seen a divided opinion on what that means for UK workers. High-profile brands like Spotify have made it clear that the work-from-home revolution will become the ‘work-from-anywhere’ permanent policy. But others have insisted it’s just a temporary fix. Virgin Media have a chance to be at the centre of that conversation.
The plan: To produce a brand campaign to be launched across Virgin Media’s social channels along side a quiz for employees, highlighting the key working styles of the future UK workforce. Ultimately directing people towards Virgin Media’s Business products where we sell a fully connected solution and employees will remain connected, protected and empowered what ever their working preference.
Impact & Approach
Worked across internal teams and external partners to align creative, digital and campaign delivery under a unified direction, raising the quality and consistency of output across channels. Behavioural insight informed how customers engage with broadband and connectivity messaging, simplifying journeys and making complex propositions easier to understand and act on. Design decisions contributed to both immediate performance and long-term brand equity, embedding a more system-led approach across touchpoints. The result was a cohesive, digital-first experience that improved engagement and delivered measurable campaign performance.
